Drapers skriver blandt andet følgende om kollektionen:
“Hummel turned to its archives for the Hive collection, taking inspiration from a vintage photo of the Danish football team lining up to sing the national anthem in the brand’s tracksuits. Design details that reference to football, including team crests and the brand’s signature chevrons, have been combined with bold colour-blocking to create a sports-inspired collection that feels fresh and contemporary. A muted colour palette is offset with pops of vibrant yellow and scarlet”.
Drapers er begejstret over Hummel og ser dem som en stærk spiller på markedet. I artiklen nævner Drapers, Hummels planer om at indtage det engelske marked:
“Sports fashion is a crowded market. However, Hummel’s mix of Scandi cool and sports inspiration should appeal to a trend-hungry consumer”.
“Hummel is also hoping to ramp up its presence in the UK by strengthening its team – it will appoint two country sales managers from 1 October. Humble Hummel is seeking to take on the field”.
Læs Drapers spændende artikel HER